BetAmerica launched sports betting today in Indiana with the approval of the Indiana Gaming Commission (IGC). Today’s launch of BetAmerica Sportsbook gives Hoosiers a total of four online betting sites to choose from after DraftKings, BetRivers and FanDuel went live back in October.
The IGC cleared BetAmerica for mobile betting with a Mobile Sports Wagering Launch Authorization on December 21st. The notice stated “BetAmerica has substantially demonstrated” compliance with all Indiana betting regulations and set a start date of December 30th.
Getting Started with BetAmerica Indiana
BetAmerica is officially open for business to anyone 21 or older and physically located within Indiana state lines.
1. Visit BetAmerica.com
Sports fans across the state can get started by visiting in.betamerica.com to bet online. BetAmerica has not launched a mobile app for Indiana customers but has indicated one is on the way.
2. Sign Up for An Account
Indiana betting regulations do not require an in-person visit to register an account. You can do so from any mobile device or desktop. You will be asked to provide your name, address, phone number, e-mail address and the last four digits of your social security number as required by law.
Note that it is not necessary to be a resident of Indiana or even to live here. If you plan to visit Indiana any time soon, you can sign up for an account from anywhere and will be able to place wagers the next time you’re on Indiana soil.
3. Make A Deposit
Log in to your BetAmerica account online and visit the cashier to make your first deposit. Currently, BetAmerica accepts deposits via:
- Credit and debit cards
- Bank transfer
- Play+ prepaid card
Big Boost Incoming for Rising Star Casino
This is the fourth mobile sportsbook to open in the Hoosier State since DraftKings IN and BetRivers IN launched on October 3rd after receiving IGC approval. FanDuel Sportsbook followed suit later that month.
All three sportsbooks have done well for themselves in the short time they’ve been open. According to the latest IGC revenue report, mobile betting already accounts for nearly two-thirds of total betting handle.
Rising Star Casino will only have a couple days’ worth of mobile betting data when December’s revenue numbers come out next month but will have its first full month of retail betting in the books. After that, look for a sharp rise as BetAmerica logs its first full month offering online betting in Indiana.
BetAmerica launched a retail sportsbook at Rising Star Casino last month and managed to attract roughly $110,000 worth of wagers for the 18 days it was open during November. That hardly compares to the $72 million in total wagers Ameristar East Chicago booked last month at its retail sportsbook and through DraftKings, but the addition of mobile betting will give Rising Star Casino a big boost in handle over the next couple of reporting periods.
Indiana’s first retail sportsbooks launched on September 3rd and mobile betting followed a month later. The addition of online betting immediately boosted handle at each of the three Indiana casinos that launched mobile sportsbooks in October.
Total handle at Ameristar East Chicago grew by a whopping 753% in October following the launch of DraftKings. Likewise, French Lick’s total handle increased by 651% after the launch of BetRivers that same month. FanDuel went online closer to the end of the month but still managed to help boost total handle at Blue Chip Casino by 79%.
Additional Mobile Sportsbooks Still to Come
Indiana sportsbooks have already booked more than a quarter billion dollars’ worth of wagers since launching in September, but the market is still far from fully developed.
Indiana sports betting law permits land-based casino to work in partnership with third-party operators such as DraftKings, FanDuel and BetAmerica to manage their sports betting operations, both online and in-person. These third-party companies are licensed in Indiana as sports wagering vendors.
Seven such providers have been licensed to date by the IGC. Four of those are now live with mobile betting and three more should be coming online over the near term. Additionally, each casino may operate up to three individual mobile sportsbooks, which opens the door to even more operators.
The current list of sports wagering vendor licensees includes:
- DraftKings in partnership with Ameristar East Chicago (launched Oct 3rd)
- Rush Street Interactive in partnership with French Lick Resort (launched Oct 3rd)
- FanDuel in partnership with Blue Chip Casino (launched October 21st)
- Churchill Downs Interactive / BetAmerica in partnership with Rising Star Casino (launched today)
- William Hill in partnership with Tropicana Evansville
- Caesars Interactive Entertainment in partnership with Horseshoe Hammond
- Penn Sports Interactive in partnership with Hollywood Casino
SBK Sportsbook also has an eye on the Indiana sports betting market. SBK parent company Smarkets operates as a peer-to-peer betting exchange in other parts of the world in which customers can set their own prices and bet with one another rather than against the sportsbook.
Smarkets claims to offer the best prices in the world due to allowing customers to trade with one another to find the most efficient prices, and then keep only a small commission for itself as opposed to doing its own price discovery and competing against its own customers as traditional sportsbooks do.
Eventually, Smarkets plans to launch SBK Sportsbook with a unique business model that will have SBK function like a traditional sportsbook but take its odds directly from the betting markets at Smarkets. Thus, US customers who aren’t as comfortable with exchange betting get the convenience of a traditional sportsbook with the pricing of an exchange.
Smarkets plans to launch in Indiana through a deal reached with Full House Resorts (parent company of Rising Star Casino) earlier this year to offer online betting in Indiana and Colorado. A Smarkets press release stated the plan was to launch in Indiana by the end of 2019, but with two days left in the year, Smarkets will be launching SBK Indiana later than hoped.